I don't know if the story at the link above is a send-up or if it is true. If it is true, then Jeff Bezos of Amazon has announced that the company is recalling its e-book reader:
“The Kindle has so far been a blazing success,” said Bezos at a hastily-arranged press conference, “which has sparked people’s imaginations and re-ignited interest in reading books. Unfortunately, we have learned that for a very small number of users, the Kindle itself may actually burst into flames.”
How they must be regretting giving it that name.