This is the kind of post I like, over at The Book Depository. Silver Surfers are the new cool. Yes, we are the target internet demographic that companies want to woo. And as Mark Thwaite explains, while young people may need to have it explained to them why they "need" a product [please note this is an ironic way of putting it], us oldies just need to be told that a certain book exists, and we'll head right out and buy it. (I have never met Mark Thwaite but he strangely seems to have hit the nail on the head where I am concerned.) Mark concludes, correctly in my opinion:
"And that is the key thing, publishers need to understand current online activity and learn to interact with it. I fear they’ll find this difficult. Recent attempts by publishers to reach out to bloggers have unfortunately come off as attempts by suits to co-opt bloggers and not to communicate with them. It has certainly not been a model of how to reach out to the online world. Web 2.0 is about transparency, honesty, community — or so it would like to think; corporate interference not only goes down very badly, it is surprisingly easy to spot and, potentially, very brand damaging.
And, remember, your older reader is wise and savvy: a sales pitch will fall on ears that can very easily pretend to be deaf!"